Madrid
A founder-led film documenting movement, access and global presence.
Details
For No Reason created a short documentary-style film for Amin Group, following founder King Jan during a business trip to Madrid. The piece forms part of an ongoing series capturing his journey, background and global reach as a talent manager and entrepreneur.
Deliverables: Short film for web and social
Services
Cinematography
Edit & Colour
Year
2024
The film focuses on observation rather than explanation. Moments are allowed to breathe. The camera follows quietly as King Jan moves through Madrid, culminating in his attendance at Spain vs Brazil at the Bernabéu.
There is no narration and very little overt branding. The story is carried visually, relying on pacing, framing and environment to communicate scale, access and movement. The intent was to document presence rather than performance.
The production was fast and minimal. Travel was arranged last-minute, access was limited and filming inside the stadium took place without a press pass. These constraints shaped the approach, favouring atmosphere and detail over coverage.
The final film reflects Amin Group’s emphasis on documenting real moments in real time. It has since led to continued collaboration across multiple projects.
Credits
Creative Direction
Prince Yiadom
