Alo
Fast-turnaround social film documenting a product launch run in London.
Details
For No Reason created a social film for Alo Yoga, documenting a launch run from the brand’s Regent Street flagship to mark the release of a new trainer. The film was produced for digital channels and delivered on a next-day turnaround.
Deliverables: Social film
Services
Creative Direction
Filming & Editing
Year
2024
The film follows the energy of the run as it moves through central London, staying close to the lead runner while allowing the city to act as a shifting backdrop. The focus was on momentum rather than spectacle, capturing the rhythm of bodies in motion and the collective pace of the group.
Shooting conditions were fluid, with minimal setup time and no fixed shooting positions. Coverage was designed to feel immediate and responsive, keeping the camera embedded within the movement rather than observing from a distance.
The edit prioritised flow and continuity, shaping the footage into a clean, dynamic narrative suitable for social platforms. Visual decisions were made to support brand clarity without over-stylising the material, allowing the product and the experience to remain the focal point.
The final film was delivered within 24 hours and used across Alo Yoga’s social channels as part of the launch rollout.
Credits
Creative Direction
Prince Yiadom
