Popeyes
Social content created to launch Popeyes’ new shakes.
Details
For No Reason produced a suite of photo and video assets for Popeyes to support the launch of new shakes and desserts. The content was created for social distribution as part of a wider campaign rollout led by an agency.
Deliverables: Short-form video and still imagery for social platforms
Services
Full Production
Colour Grade
Year
2024
The focus of the shoot was coverage. Capturing a complete set of usable assets that could support a full social rollout across multiple formats and placements. This meant balancing hero shots with supporting visuals, while keeping the look consistent across video and stills.
The production environment was busy and tightly managed, with agency stakeholders, models, food stylists and brand representatives all present on set. The approach was practical and precise, ensuring nothing was missed while maintaining visual control throughout the shoot.
The final film was shaped to feel clean, energetic and product-forward, without unnecessary stylisation. Visual decisions were driven by clarity and usability, ensuring the assets worked across Popeyes’ social platforms and campaign needs.
The content was shared on Popeyes’ main social channels and contributed to ongoing work with both the agency and the brand.
Credits
Creative Direction
Prince Yiadom
