Pirelli Calendar
A moving portrait film created for the Pirelli Calendar.
Details
For No Reason led post-production on a short film created to support the launch of a Pirelli Calendar edition photographed by Prince Gyasi. The film was conceived as a cinematic extension of the still imagery, designed to bring the portraits into motion while preserving their compositional integrity.
Deliverables: Promotional short film
Services
Post Production
Visual fx
Year
2024
The creative focus of the film was built around the idea of moving portraits. Rather than treating the footage as traditional video, each shot was approached as a living still, with restrained movement used to introduce depth, presence, and tension.
Pacing was intentionally slow and deliberate, allowing the audience to sit with each subject before the rhythm gradually increased. This approach preserved the gravitas of the original photography while translating it into a time-based format suitable for film.
Working within tight production windows and limited on-set flexibility, the post-production process was designed to resolve visual challenges after the shoot. Editorial, sound design, and visual effects were all shaped to reinforce the illusion of still images coming to life rather than drawing attention to the techniques themselves.
The final film demonstrates For No Reason’s ability to extend high-profile photographic work into a cinematic asset, balancing cultural sensitivity, creative ambition, and technical control.
Credits
Photographer
Prince Gyasi
Post-production Supervisor
Prince Yiadom
